Types of Information Collected.
Several types of data are collected from you when you visit our Online Services, including: (i) personally identifiable information; and (ii) non-personal information. Certain types of data are specifically NOT collected, including financial information.
Personally Identifiable Information. We may ask you to provide personally identifiable information (“PII”) when you use the Online Services, which may include:
- your first name;
- user name and password (for account administration);
- email address, only if you would like us to use it to retrieve for you your login information in the event you have forgotten it;
- answer to security question, so we can retrieve for you your password in the event you have forgotten it; and
- device ID, including IP address.
This information can be gathered when you send us feedback or an email, when you disclose your email address as stated previously, when you register for certain services, when we set cookies, or directly in response to inquiries on the Online Services.
Non-Personal Information. We automatically collect certain anonymous data regarding usage of the Online Services. The anonymous data we collect may include but is not limited to such information as:
- The name of the internet domain you used to access the internet;
- The IP address of the Online Services from which you linked to our Online Services;
- The date and time you accessed our Online Services;
- The type of web browser you are using; and
- The pages on the Online Services that you visited.
Other Information NOT Collected. Our services and your use of the Online Services do not require you to disclose, nor require us to request or collect, any credit card or other financial information, or any other personally identifiable information not described above, such as last name, home contact information, date of birth, Social Security number, or other similar non-public information. We do not request, solicit or intend to collect any such information and you should not disclose, enter or upload any such information on the Online Services. If we discover that such information was disclosed by you, we will exercise commercially reasonable efforts to delete such information; however, we are not liable for any consequences relating to such disclosures of information.
Personal Information from Children. We do not knowingly collect personal information from children under the age of thirteen (13) without the consent of their parents or guardians. For users less than thirteen (13) years of age, your parent or guardian can review the PII that we collect, ask to have it deleted and refuse to allow any further collection or use of such PII. For more information, or to exercise such rights, please contact World Book using the contact information provided below.
Use and Disclosure of Information Collected.
Our use and disclosure of certain information varies with respect to the type of information collected, including: (i) PII; and (ii) Non-Personal Information.
Personally Identifiable Information. We use PII collected through the Online Services in conjunction with products and services offered and to respond to your requests for information on products or services. Additionally, we may use your email address to communicate with you regarding your account information only; accordingly, such communications do not constitute marketing. We may also combine such information with similar information for other users to create aggregate reports, which may be shared with your school, institution or other organizational subscriber and utilized internally by World Book. In all cases, information included within such aggregate reports is not individually identifiable.
World Book will not sell your PII to any third parties for marketing purposes. Though we make every effort to preserve your privacy, disclosure of your information to third parties for non-marketing purposes may occur in certain situations such as: (i) responding to a subpoena, court order or other such request; (ii) responding to a law enforcement agency's request or as otherwise required by law; and (iii) providing your information to a third party if we file for bankruptcy, or there is a transfer of the assets or ownership in connection with proposed or consummated corporate reorganizations, such as mergers, acquisitions, or sales of business units. In all such instances, we will take the utmost care to disclose only that information which is necessary and appropriate under the circumstances. Additionally, we may share personal information with third-party vendors who assist us in performing internal functions necessary to operate our business. We require our third-party vendors to keep such information confidential and to only use the information for the purpose it was provided.
Non-Personal Information. We use the Non-Personal Information collected through the Online Services for statistical purposes and for improving the functionality of the Online Services. In general, this information is used internally but we may, from time to time, engage a third party’s software or services to assist us with these analyses. In those limited cases, disclosure of this information to a third party is necessary; however, the data remains anonymous at all times.
Visibility of Your Personally Identifiable Information.
Information which you have chosen to publish on our Online Services may be viewed by other users of the Online Services. We are not able to monitor, control, or prevent others from copying, modifying, transmitting, sharing or otherwise further disseminating the information that you have posted in the interactive areas of the Online Services. We do not ensure, warrant or guarantee the security of any information that is disclosed online, so you should consider carefully whether you are comfortable sharing such information in light of the risks.
We also use session cookies when you visit the Online Services. Session cookies are active only during the period you are logged on to the Online Services, and are removed when you leave. They help us track the sections of the Online Services that you use to allow us to make improvements in keeping with observed user preferences. This information helps us identify content and services that may be of interest to our users as we work to make further improvements to the Online Services.
Linked Online Services.
Security; No Liability.
World Book has implemented multiple tiers of security measures to help protect against the risk of loss, misuse and alteration of any information under World Book's control. PII provided to World Book is encoded using commercially reasonable technology, consistent with industry standard encryption protocols that protects data as it travels over the internet, provided your browser supports it. Nevertheless, such security measures may not prevent all loss, misuse or alteration of information on the Online Services, and World Book and its third-party licensors are not responsible for any damages or liabilities relating to any such security failures.
Your California Privacy Rights.
California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits users who are California residents to request and obtain from us once a year, free of charge, information about the personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of personal information that was shared and the names and addresses of all third parties with which we shared information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to:
World Book, Inc.
233 North Michigan Avenue, Suite 2000
Chicago, IL 60601
Attention: Customer Service
World Book, Inc.
180 N LaSalle St. Suite 900
Chicago, IL 60601
Attention: Customer Service
Effective Date: March 18, 2014